Pakistan’s Food, Beverages and agro-sector exports to Emiratess witness a 27pc jump in two years:TDAP

ISLAMABAD: The Food, Beverages and Agro- sector exports to Emirates has touched approximately US $ half a billion mark and there was a 27 percent jump in food exports to UAE in two- year.

This was stated by S. M. Munir, Chief Executive of Trade Development Authority of Pakistan (TDAP) while inaugurating Pakistan Pavilion in Gulfood 2016 Exhibition the other day, says a message received here from Dubai today.

S.M Munir said that Pakistan has boosted sales of its traditional agricultural products while simultaneously expanding its reach into new product areas such as processed meat and poultry products, tea, concentrated milk and cream, certain fruits and vegetables, spices, herbs and confectioneries,” he further elaborated.

He added that persistent efforts of TDAP and Pakistani exporters have yielded positive results.

Pakistan Pavilion in Gulfood 2016 Exhibition comprises more than 92 companies in Food sector.

Pakistan Pavilion was the most ambitious display of Pakistan’s Best of Food Potential to GCC, Middle East and Northern African markets.

In pursuance of Diversification of Pakistani exports, TDAP has arranged participation of biggest number of Pakistani companies to showcase their products in World’s biggest Food Expo”, said the Chief Executive TDAP, S. M Munir.

Pakistani companies’ representation in Gulfood 2016 pavilion has grown from a mere 90 square metres in 2008 to 1,000 square metres this year, reflecting the emergence of a major exporting sector that is now challenging textiles as Pakistan’s main foreign exchange earner with worldwide sales topping US $5 billion last year.

Pakistani pavilion organized by Trade Development Authority of Pakistan (TDAP), Ministry of Commerce, in collaboration with Consulate General of Pakistan, Dubai comprises of 450 sq. meters facilitating 64 Pakistani companies while 28 leading Pakistani brands are showcasing their branded products in customized stalls spreading over 550 sq. meters.

Pakistani branded products in Processed Food, beverages, spice, confectionaries sector are hall mark of Pakistani Gulfood Pavilion 2016. Pakistani Food sector compliant of international Food and Hygiene Standards, he further informed.

Pakistan has boosted sales of its traditional agricultural products while simultaneously expanding its reach into new product areas such as processed meat and poultry products, tea, concentrated milk and cream, certain fruits and vegetables, spices, herbs and confectioneries,” He further elaborated. Persistent efforts of TDAP and Pakistani exporters have yielded positive results.

The CE informed that in collaboration with USAID- Pakistan Agricultural Marketing Development, “Trade Facilitation Center” has also been established to facilitate Business-to-business matchmaking meetings between Pakistan Agro-exporters and Foreign Buyers.

Twelve leading Pakistani Meat and Meat Preparation; and Pakistani Fruits and Vegetable sector company’s representatives would be available for business match making meetings.

Speaking on occasion Pakistani Meat Branding dinner hosted in his honour, the Chief Executive informed that Pakistan’s price and quality competitiveness, Halal and Tayab Meat sector is poised to enhance its market share in the GCC market. Close proximity and logistic connectivity of Pakistan with GCC countries position Pakistani meat exporters to attain the US$ 500 target in new three years.

Pakistani Meat Branding Dinner was organized by US- Pakistan Agricultural Marketing Development in collaboration with Consulate General of Pakistan, Dubai at Consulate General of Pakistan.

Agricultural Products Online Trading Platform Project was a major initiative that has been launched in collaboration of Sindh Agricultural Growth Project to eradicate inefficiencies in the agricultural supply chain.

The Online Trading Platform is a joint technical collaboration of involvement of three specialized partners in this market model: Agility- World leaders in Global Value Chain, SGS, and Pakistan Mercantile Exchange (PMEX).

Through the trading platform, buyers and sellers registered with PMEX are using PMEX’s electronic trading facilities to trade red chillies quality tested by SGS.

The product can be stored in Agility’s warehouse in Kunri or at the seller’s own location.

Once trade is locked, the red chillies become available to the buyer. Agility transports the product at buyer’s destination upon buyer’s indication. Once the product is dispatched, the payment is made to the seller the next working-day.

Speaking on occasion of meeting with Pakistan Business Council, Dubai Chamber of Commerce and Industry, Chief Executive told the participants that Pakistan offers myriad of investment and trade opportunities for UAE based businessmen.

The Chief Executive informed Pakistani expat business community that Pakistan’s food and agricultural sector was vital for global food security and there are ample investment opportunities for food processing industry.

S.M Munir said that China Pakistan Economic Corridor and Gwadar Port would further increase trade and transit connectivity with GCC and Middle East.

Regarding product mix of Pakistani food exports to UAE, Chief Executive informed that Rice remains Pakistan’s leading food export to the UAE with TADP figures showing that Pakistani rice sales to the Emirates have jumped 11 fold to US $207.8 million over the last two years.

Meat and processed frozen food is another important growth sector for Pakistani exports crossing US$ 100 million mark in period of last three years.

Exports of Pakistani Fruits and Vegetables has also increased over 100 percent in the past three years.

Sales of dried fruits and vegetables to the UAE rose two-fold and four-fold to US $ 9.7 million and US $7.8 million, respectively.

The country exported US $5.9 million worth of potatoes to the Emirates last year – an eight-fold increase on 2012 figures, while sales of Pakistani Fresh and frozen meat have crossed US $ 50 million.

Onions, garlic and leeks, fresh or chilled and ginger have also witnessed 300 percent export growth over the past three years.

Citrus fruit, fresh or dried has peaked its exports of over US$ 22 million- an increase of more than 168 percent in the same period.

With sales of herbs more than doubling over the same period to US $4.7 million, Pakistani exporters also grew sales of concentrated milk and cream, vegetable oils and ice-cream from a standing start in 2012 to double or triple figure dollars last year.

Ambassador of Pakistan to UAE, Asif Durrani, Commercial Counsellor Dr. Saeed Qadir, and Commercial Secretary Habib wAhmed were also present during the Chief Executive’s visit to Gulfood 2016.

Copyright APP (Associated Press of Pakistan), 2016
Source: Business Recorder. Date: 25 February 2016

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